51st CIFF Guangzhou 2023: CAMERICH Brings a Fresh Spring Atmosphere

As anticipated, the 51st CIFF Guangzhou 2023 exuded a lively atmosphere of spring when it was held from March 18th to 21st. CAMERICH once again caught people’s attention with their White Box pavilion, which showcased the fusion of human and space through a connection with nature. By blurring the lines between interior and exterior spaces, CAMERICH demonstrated their commitment to harmony and balance.

Inspired by the timeless design of Chinese garden and courtyard architecture, CAMERICH has adopted “Interaction” as their theme to explore the dimensions and variations of modern home interiors. By creating a cutting-edge courtyard style, they aim to establish a strong connection between humans and nature, resulting in a comfortable living environment and a pleasant atmosphere.

Within the 436-square-meter White Box, there are 10 partitions designed to serve 4 distinct functions. The main entrance features long windows that creatively frame the courtyard views, creating a seamless transition between the interior and exterior spaces. The circular motion path facilitates a smooth and effortless movement between the indoors and outdoors. The interplay of light and shadow, combined with the natural surroundings, provides a delightful experience with the environment. The “in and out” interaction and dialogue further enhances the overall ambiance of the space.

The courtyard complex features lush tree branches swaying gently in the breeze, creating a serene atmosphere. To add an innovative touch, the remarkable pavilion has a significant area dedicated to blank space, which conveys a sense of purity and tranquility. Meanwhile, the black brick flooring outside seems to capture a peaceful moment in time.

As visitors navigate through the space, their view opens up to the expansive courtyard. The versatile RUBIX sofa and the elegant tea accessories create a dynamic and engaging atmosphere, promoting a sense of dialogue and interaction across both time and space. This display is a testament to CAMERICH’s commitment to their original mission of pioneering modernism while preserving traditional elements.

The people-centric philosophy of CAMERICH is evident not only in the exquisite craftsmanship of their products but also in the design of their exhibition. For example, the pavilion entrance and exit feature a barrier-free ramp, demonstrating a considerate and inclusive approach to accessibility. This attention to detail is a reflection of CAMERICH’s commitment to excellence and artistry in all aspects of their work.

CAMERICH continues to push the boundaries of innovation in the exploration of living environments, from the cultural influences of the courtyard complex to the fusion of interior and exterior spaces. The Interaction space exemplifies this approach, combining elegance, dimension, and variation to create a seamless integration of design and space, and a harmonious dialogue between humans and nature. Looking forward, the brand is poised to confidently and optimistically blend ingenuity and iteration, bridging architecture, home living, and people to usher in a contemporary lifestyle of the highest quality.