2020 marks another exciting new Chapter for Camerich, as the brand continues its long tradition of exploring the realm of interior architecture beyond typical boundaries and mainstream perceptions. At the latest China International Furniture Fair Shanghai, (CIFF 2020), Camerich collaborated with world renowned Architectural Design firm: Neri&Hu Design and Research Office. In the exploration of seamless integration between architecture, visual design, and interior furnishings, a public space exhibition has been created known as “The Sculpted Promenade.” Neri&Hu has been wildly recognized by number of prestigious international design awards, such as the 2014 Designers of the Year by UK Wallpaper*, as well as I.D. Magazine‘s 40 under 40 prominent designers shaping Hong Kong and Greater China respectively.
“The Sculpted Promenade,” is a 460 Sq. Meter open space composed of two stories, that allow visitors to explore, to be inspired, and to experience firsthand the future vision of Camerich in CIFF 2020.
The foundation of the exhibition was spurred by Alvaro Siza’s body of works, drawing influences from generations of architects in his home country of Portugal and beyond. Most appropriately, this exhibition serves as a fitting backdrop for the official debut of the Baiana Chair, a masterpiece designed by Alvaro Siza’s vision for the “2019 Siza Pavilion for Camerich” displayed in CIFF 2019.
Through collaborations with the brightest of minds and visionaries in the industry, Camerich continues to redefine the vision in the role it plays within the international design community. The world of design knows no limits and sees no borders nor boundaries. Camerich will continue to inspire others as so many have inspired us. It is the exploration and mergers of various minds and ideologies together that creates something fresh and forefront.